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Established in 2019 by New Zealand artist Ethan du Plooy, COLDFACT strives to bridge the gap between modern street fashion and retro 70’s life, touching on subjects from the era as well as modernizing and mashing the styles and aesthetics of that era with current music and media. 

From comic books to retro style action figures, COLDFACT refuses to just be a clothing brand. Instead pushing unique items and artworks through creative original animation and marketing. Embracing humor and utilizing a range of mediums and art styles to convey both products and ideas, COLDFACT is an extension of Ethan du Plooy’s interests and personality.