Founded in 2019 by New Zealand artist Ethan Du Plooy, COLDFACT aims to merge contemporary street fashion with the nostalgic essence of 70s culture.

Delving into themes from that era while contemporizing its styles and aesthetics with current music and media influences, COLDFACT goes beyond being merely a clothing brand.

From comic books to retro-style action figures, COLDFACT is committed to offering unique items and artworks, presented through original animation and marketing strategies.

Embracing humor and employing a diverse range of mediums and artistic styles, COLDFACT serves as a reflection of Ethan Du Plooy's passions and personality, extending beyond conventional fashion into a creative expression of ideas and products.